OMC designs, develops and maintains web sites for many of
its customers. This is how we tend to define them:
The calling card site - this is a web-based
business card, a place where a future customer can find
out who you are, what you do, where you're based and
how to make contact. Often they are looking for this
information out of business hours and find you via a
link from another site such as a trade association.
Calling card sites contain basic information and usually
an enquiry form. Every enterprise should have one!
The brochure site - all the usual information
plus as much or as little detail as you like on your
products and services. These types of sites can be very
useful to enquirers researching sources and suppliers,
though the trick is to capture their interest and prompt
a reaction - to make them phone or email. To this end,
these types of sites provide brochures (including third
party information) as downloads - a great way to shift
data on technical products and sharpen your response
The best way to start the brochure site is in little
steps, periodically adding a page or a product to your
calling card site.
The e-commerce site - this site has to woo the
customer, i.e. secure their interest, answer their queries,
overcome fears and objections and convert the sale.
This would be a tall order if it wasn't for the fact
that you have what the customer is looking for! He or
she has invested some time tracking you down - if it's
in stock, if it's the right price, you've got a sale.
For the smaller enterprise, the e-commerce site is therefore
often the end of the cycle and consideration must turn
to how the future customer will come to hear about it;
thankfully, on the internet, the playing field is a
good deal more level.
For a no-obligation discussion and an outline quotation,
call OMC today at 0845 0262 500.